DOI: 10.14704/nq.2018.16.6.1646

Graphic Creative Design Based on Subconsciousness Theory

Qing Liu


In order to explore the role of the subconsciousness in creative graphic design and the physiological response mechanism of the brain in the creative inspiration emergence of the graphic design, this study explores the relationship between the subconsciousness and the creative graphic design. The study first gives an overview and definition of unconsciousness of the brain, and then reveals its role in the process of artistic creation with the posters of famous design masters as examples. In addition, in order to study the changes of EEG signals in creative graphic design, the contrast experiment is designed with urban image graphic creation as the example, and the changes in subconsciousness of the brain and the dynamics of EEG signals during the whole process from the fuzzy concept to the development of creative inspiration are recorded during the graphic design process. This paper research is helpful to guide the designer to face up to the brain subconscious impact in creative design, a more scientific cognitive brain subconscious relationship with graphic design, improve the use efficiency of creative thinking.


Subconsciousness, Graphic Creativity, EEG Testing Technology, Creative Thinking

Full Text:



Ahn PY, Yang HS, A study on the influence of transformational leadership, trust on creative behavior. Journal of Aircraft 2014; 12(7): 147-57.

Arnheim R, Art and Visual Perception, translated by Zhu jiangyuan, Teng shouyao. Chengdu: Sichuan People's Publishing House 1998; 4-5

Freud S, Psychoanalytic introduction, translated by Gao juefu. Beijing: The Commercial Press, 2004; 190-98, 214-16.

Geva AB, Kerem DH, Forecasting generalized epileptic seizures from the EEG signal by wavelet analysis and dynamic unsupervised fuzzy clustering. IEEE Transactions on Biomedical Engineering 1998; 45(10): 1205-16.

Hoshiyama M, Kakigi R, Watanabe S, Miki K, Takeshima Y, Brain responses for the subconscious recognition of faces. Neuroscience Research 2003; 46(4): 435-42.

Hou CE, Lu WM, Hung SW, Does csr matter? influence of corporate social responsibility on corporate performance in the creative industry. Annals of Operations Research 2017; (2): 1-25.

Hu F, Li WZ, Research Development of Design Science Based on EEG Technology: Fields and Methods. Art & Design 2018; (2): 102-05.

Kaluinaitė K, The influence of parent's attitude towards the art subject on pupils of v-vii grades motivation in visual creative activity. Oncology 2004; 67(5-6): 476-79.

Kaye N, Online/offline public spheres: the influence of newest social movements on creative praxis and the institution. Plasmid 2009; 57(2): 204-04.

Lin JY, Graphic Creativity and Association. Second Edition, Beijing: Higher Education Press 2015; 124-26.

Lin JY, Poster Design. Beijing: Higher Education Press 2008; 21-22, 94-96, 130-31.

Lin JY, Visual master Hans Hillmann. Shanghai: Shanghai Literature and Art Publishing House 2005; 28-50.

Rampil IJ, A primer for eeg signal processing in anesthesia. Anesthesiology 1998; 89(4): 980-1002.

Rogers KL, Brain and psyche: the biology of the unconscious. American Journal of Psychiatry 1985.

Stephan K.M, Thaut MH, Wunderlich G, Schicks W, Tian B, Tellmann L, Conscious and subconscious sensorimotor synchronization—prefrontal cortex and the influence of awareness. Neuroimage 2002; 15(2): 345-52.

Urquhart AR, On the influence of brain work on the development of the cranium and the brain. Brain 1998; 2(2): 291-95.

Supporting Agencies

| NeuroScience + QuantumPhysics> NeuroQuantology :: Copyright 2001-2019