DOI: 10.14704/nq.2018.16.5.1245

Motivation of Enterprise Motivation Management Mechanism Based on Neuromanagement

Xiaheng Zhang


In enterprise management, motivation is an important measure and function. At the enterprise level, material motivation and spiritual motivation often become the main motivation means to employees. In this paper, we mainly use the ERP theory in neuromanagement to study the neural mechanism of internal material motivation and external spiritual motivation to destroy intrinsic motivation effect through stopwatch key experiment. The research shows that internal material motivation is not always able to play a positive role in promoting, and sometimes it may destroy the original intrinsic motivation, which is not conducive to the continuous effect of motivation, while external spiritual motivation can often enhance the motivation management mechanism of enterprises. Based on the achievements of this research, we think that the leaders of enterprises need to flexibly apply two kinds of motivation measures in the motivation management mechanism of enterprises, so as to fully play the positive effect of motivation.


Neuromanagement, Electrocorticogram (EEG)Signal, Material Motivation, Spiritual Motivation

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