DOI: 10.14704/nq.2018.16.5.1320

User Experience Evaluation of Industrial Design Based on Brain Cognitive Behavior

Xiang Wu, Yue Wu


With the automobile industry design as the research object, the design scheme evaluation as the main line, and the psychological scale of automobile industry design user aesthetic experience and eye movement and electroencephalogram (EEG) test as the means, this paper deeply studies the user experience in automobile industry design evaluation, solves the lack of scientific basis in subjective decisions by experts or leaders in the evaluation of automobile industry design scheme, and thus provides objective data support for the evaluation and decision-making of design schemes in the automobile industry. The experimental results show that the subjective index, eye movement index and EEG index of user experience can be mutually verified in the process of evaluating automobile industry design scheme, which makes the selecting result more objective.


Brain Cognitive Behavior, Industrial Design, User Experience Evaluation

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