DOI: 10.14704/nq.2018.16.5.1388

Mechanism of Cooperative Performance Improvement in Agricultural Product Supply Chain Based on Behavioral Cognitive Science

Yongyue Liu, Xiangyu Guo


With the development of productivity, the old production and consumption patterns of agricultural products have been gradually eliminated, and a new supply chain of agricultural products including the whole agricultural products and their related products has been formed. Co-operatives are one of the leading models. In order to further promote the healthy development of the industry chain of agricultural products, this study starts with the cooperative performance in the supply chain of agricultural products, and carries on certain processing and analysis of the behavior data and the brain evoked potential data of the subjects participating in the brain evoked potential experiment. With the statistical principle, the study uses the SPSS software to carry on the auxiliary analysis and obtain suggestions on the improvement of performance mechanism in four aspects: sales channel, product collection mode, price formulation, and contract guarantee mechanism. It is concluded that the mechanism of effective promotion of cooperative performance level in agricultural products industry chain is related to the levels of these four factors. The researches on the promotion mechanism can facilitate the promotion of cooperative performance in the supply chain of agricultural products. This study simulates the operation process of cooperative model in the supply chain of agricultural products with the method of brain evoked potential experiment and behavioral cognitive science theory, and provides theoretical basis for improving cooperative performance in the supply chain of agricultural products.


Brain Evoked Potential, Supply Chain of Agricultural Products, Cooperatives, Performance, Behavioral Cognitive Science

Full Text:



Bender S, Basseler K, Sebastian I, Resch F, Kammer T, Oelkers‐Ax R, Weisbrod M. Electroencephalographic response to transcranial magnetic stimulation in children: Evidence for giant inhibitory potentials. Annals of Neurology 2005; 58(1):58-67.

Bergami M, Bagozzi RP. Self-categorization, affective Commitment and group self-esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology 2000; 39(4): 555-77.

Gaspard N, Hirsch LJ, LaRoche SM, Hahn CD, Westover MB, Interrater agreement for critical care EEG terminology. Epilepsia 2014; 55: 1366–73.

Genco A, Viggiano A, Rospi G, Cardinale N, Magi V. Dynamic modeling and simulation of buildings energy performance based on different climatic conditions, International Journal of Heat and Technology 2015; 33(4): 107-16.

Han ZY. The effectiveness of a training programme inobsessive-compulsive patients' behavioral inhibition: improvingemotional working memory. NeuroQuantology 2017; 15(3): 136-41.

Herman ST, Abend NS, Bleck TP, Chapman KE, Drislane FW. Consensus statement on continuous EEG in critically ill adults and children, part II: personnel, technical specifications, and clinical practice. Journal of Clinical Neurophysiology 2015; 32(2): 96–108.

Hu DH, Reardon T, Rozelle S, Timmer P, Wang HL. The Emergence ofSupermarkets with Chinese Characteristics: Challengesand Opportunities for China's Agricultural Development. Development Policy Review 2004; 22(5): 557-86.

Tan J. Closed-loop supply chain coordinate: quality and recovery, Academic Journal of Manufacturing Engineering 2016; 14(1): 63-69.

Tan J. Supply chain quality and price coordination: competitive retailers with different market share, Academic Journal of Manufacturing Engineering 2016; 14 (1):70-76.

Topjian AA, Fry M, Jawad AF, Herman ST, Nadkarni VM, Detection of electrographic seizures by critical care providers using color density spectral array after cardiac arrest is feasible. Pediatric Critical Care Medicine 2015; 16: 461-67.

Supporting Agencies

| NeuroScience + QuantumPhysics> NeuroQuantology :: Copyright 2001-2017