DOI: 10.14704/nq.2018.16.6.1575

The Influence of Cranial Nerves on the Financial Risk Selection and Trading Behavior of Investors

Huaquan Zhang, Yicheng Chen, Junhui Shi


In the past, most of the researches on the financial risk selection and investment behavior of people in the academic circles usually took the “social people” developed over the course of time as research objects. In recent years, new researches have begun to shift to the perspective of the “natural person”, focusing on “innate” factors of anthropological characteristics, such as the influence of cranial nerves on investors’ financial risk selection and trading behavior. Foreign scholars in the field of neurology or anthropology use experimental and empirical methods to verify the effect of investors’ cranial nerves, voice and appearance features, and timbres among human “innate” factors on investment and financial behavior. Based on the summarization of related studies abroad, this study uses social experiments to further verify the effect of the cranial nerves on investors’ financial risk selection and trading behavior in hopes of promoting interdisciplinary development.


Cranial Nerves, Investors, Financial Risk, Trading Behavior

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