DOI: 10.14704/nq.2018.16.6.1591

Modern Design and Cognitive Neuroscience: Impact of Cognitive Theory on Green Package Design

Yuanxin Shan


Package also has a life cycle. Regenerative design as green package just focuses on every part about its continuity of the life cycles in the design. This paper integrates the cognitive and design theories that underlie the realistic design by experiment and field investigation. The purpose is to blend human perceptions, emotions and other elements into physical packages in order to render more comprehensive design functions and methodologies. Human is not only a dominant power but also the key controlled factor in the package design process. Only when people accept the green package from their hearts can the true green design be realized. In this way, the package regeneration path would last forever.


Cognitive Neuroscience, Modern Design, Green Package Design

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