Volume 20 No 22 (2022)
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"Unleashing Financial Fortitude: Exploring the Saving and Investment Habits of Rural Women in Bareilly, India"
Ms. Shaheen Efrah Ali
Purpose - This study identified the awareness of rural women about various purpose of saving, investment options, investment patterns, and factors that influence their investment decisions. Design/methodology/approach – This study used a descriptive research design to collect primary data of 100 rural women by convenience sampling through a structured questionnaire. Frequency and percentage methods were used to analyze the data. Findings –The study identified the purpose of saving and factors that influence investment decisions among rural women, including family and social pressure, income, education, and financial literacy including investment patterns like savings accounts, gold, and livestock. Practical implications – The study have practical implications for policymakers and financial institutions to promote financial literacy and financial inclusion among rural women.
Rural women, Investment, Saving, financial inclusion, financial literacy.
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