


Volume 20 No 20 (2022)
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A BRIGHT SPOT FOR LOCAL TELEVISION STATION ON FACING OF BROADCASTING DIGITIZATION'S SHACKLES
Feri Ferdinan Alamsyah , Dian Wardiana Sjuchro , Siti Karlinah , Herlina Agustin
Abstract
The digitalization of terrestrial broadcasting for Indonesian televisions is in its final stage.
According to Law no. 11 of 2020 concerning Job Creation, analog television broadcasts will end in
November 2022. The discourse on digitalization or migration of the broadcast system from
analog to digital was initiated in 2007 and implemented in 2020. However, the huge gap
between initialization and implementation time questions the government's seriousness and
makestelevision station owners doubtful and pessimistic. Despite the pessimism regarding the
success, Sumedang Televisi (SMTV) was one local television that embraced this change. With its
limited resources, SMTV readily adopted the digitalization of broadcasting to create new and
better opportunities in the future. The purpose of this study was to explain SMTV's optimism
towards the transformation of digital broadcast technology using Vincent Mosco's media political
economy approach. This methodology examined external and internal relations affecting
production,distribution, and consumption in the mass media, especially television. The results
showed that the digitalization of terrestrial televisionis a vital step in developing a country’s mass
media. Although it presents certain challenges, digitalization provides new opportunities to
television companies. However, there is no difference between before and after digitalization in
content production and distribution patterns
Keywords
local television;Indonesia; mass media; Sumedang; digital broadcast transformation
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