Volume 17 No 5 (2019)
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A Comparative Study of Advertising Effectiveness Across Different Media Platforms
Barun Srivastava
In the modern world, advertising is now a crucial component of any company's or organisation's marketing plan. Due to the development of technology and the internet, businesses now have a variety of venues to select from when promoting their goods and services. Businesses have a wide range of alternatives to reach their target audience, ranging from classic media platforms like television, radio, and print to newer digital media platforms like social media, search engines, and mobile apps. India, the second-most populous nation in the world, provides businesses with a sizable market to market their goods and services. With such a diverse population, it is essential for organizations to comprehend how well various media platforms can connect with their target audience. The efficiency of advertisements across several media outlets in India, including older print, broadcast, and digital outlets including social media, search engines, and mobile applications, as well as newer digital platforms like these. to determine which platform is the most productive for businesses to use in India by analyzing the impact, reach, and engagement of advertising on each one. This can assist companies in making wise choices regarding their marketing plans and expenditures to get the most out of their advertising.
Advertising, Media platforms, Goods and Services, Efficiency, Marketing plan
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