Digital public relations media is a tool for bringing information from agencies to the public. In the era of the advancement in communication technology, many agencies have used digital media as an important tool for public relations and to show their potential. This research aims to study a model of digital public relations media at green homestays for tourism to the next normal as follows: 1) to study the context of the tourism community at Barn Piyamit 1, Tanoh Maero Subdistrict, Betong District, Yala Province; 2) to develop a model of digital public relations media at green homestays for tourism to the next normal at Barn Piyamit 1 Tanoh Maero Subdistrict, Betong District, Yala Province, and 3) to propose a model of digital public relations media at green homestays for tourism to the next normal at Barn Piyamit 1 Tanoh Maero Subdistrict, Betong District, Yala Province. It is qualitative research that uses technology concepts to define digital media and public relations in persuasion as a research conceptual framework. The key informants were tour group leaders,homestay owners, entrepreneurs, and tourists for a total of 20 people with purposive sampling. The research tools were a quasi-structured in-depth interview form, group discussion, and observation form. The data were analyzed by descriptive analysis. The results revealed that Barn Piyamit 1 has an important tourist attraction that is the Piyamit tunnel. It is a historic tunnel built as the accommodation of both political ideologists with different governance concepts during the government of General Prem Tinsulanon. The geography of the area is rich in gestures and herbs. In the village, there are outstanding identities in lifestyle, cultural traditions, and food products that can add value to the income of members of the community concretely. A model of digital public relations media at green homestays of Barn Piyamit 1 for tourism to the next normal is focusing on pages and web pages. Benefits and findings from the research found that Live broadcasts via Facebook page and Up-to-date reviews of attractions can create interest while tourists find out to travel before visiting. In the future, digital media will be able to be used as a form of realistic media.

Model, Digital PR Media, Homestay, Barn Piyamit