Volume 20 No 8 (2022)
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A STUDY OF CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT SYSTEM
Dr. Lokesh Arora
Abstract
A digital payment system is a means of making payments using digital and electronic networks. As it moves toward a digital payment system, India tries. The Indian government has implemented a number of initiatives to encourage and strengthen digital payments throughout the nation. Consumers love new and easy transactions in addition to safe transfers in this day and age. With the development of digital technology, payments are now easy. Customers can choose from a variety of payment methods that provide safe, quick transactions. Digital payments are made with just a few clicks, touches, swipes of cards, taps of a point-of-sale device, or scans of Quick Response (QR) codes, all of which ensure that the transaction is authenticated. This study examines the many kinds of digital payment systems that are offered in India and pinpoints the elements influencing how customers see these systems.
The new technology and the larger global network, especially the internet, are being used both internally and externally by the digital economy, electronic commerce, and electronic banking. An increase in the use of computers and the internet, together with government programs like "digital India," which aims to create a society without cash in India. India's demonetization caused an explosion in the country's digital payment system. To ease the shift to digital payments, the payment system underwent a number of changes recently. These included the addition of digital wallets, UPI, AEPS, QR codes, and BHIM apps. The study looks at a customer's perspective on digital payments. One research technique used was a structured questionnaire to learn more about the perceptions of customers regarding digital payments. The goal of the study is to look at how different digital payment methods have evolved historically and how it has impacted Indian digital payment systems.
Keywords
Digital payment, Consumers, Perception, UPI,QR codes,Digital economy
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