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Volume 20 No 9 (2022)
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A STUDY ON CONSUMER CHOICES IN OBTAINING INSURANCE PRODUCTS THROUGH A MULTI CHANNEL DISTRIBUTION SYSTEM
PIDUGU NAGA MURLIKRISHNA, DR VISHWAS GUPTA, DR. KOPPALA VENUGOPAL
Abstract
Buying health insurance is complex, reason health insurance products lot of terms and conditions of
insurance products need to check-in Pre, During, Post hospitalization levels which are pushing all
buyers to take any expert help, these conditions push buyers to select different channels as per their
will and wish, this paper finding the whether the variables impacting offline and online buying.
Keywords
Health insurance, Channel characteristics, Product characteristics, Consumer characteristics, Retailer characteristics, Choice of Channel
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