The new technology has radically changed the tradition way of doing online Shopping business. Online Shopping has become new type of retail Shopping. Online Shopping strengthening their sale base an financial resources by developing their own e-product and service to suit changing needs of the customer. In recent days most of the women also start buying products through online mainly they are buying the fashion goods. Convenience is one of the major reasons, but huge discounts and offers provided by the online merchants was the important reason for ever-increasing sales in online shopping. The researcher, required data were collected from 90women respondents those who are buying fashion products in online; by using structured questionnaire. The researcher collected primary data by women customers in Kanyakumari District of Tamil Nadu State. For that, the researcher analysed percentage, Garret ranking method and Chi- squre test used for this study.This study helps to find out the most preferred shopping site, Reason for buying products, product preferences satisfaction of online consumers and also to suggest the steps have to be taken to the online merchants to improve their sales.

Online Retailer, Electronic Commerce, Consumer & Consumer Satisfaction.