Volume 20 No 22 (2022)
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A STUDY ON CUSTOMER SATISFACTION TOWARDS ATM SERVICES (With reference to Kanyakumari District)
T.SATHIA BHAMA, Dr. G. SWEETLIN SUBI
Abstract
The Automated Teller Machine (ATM) is one type of innovation that can mechanically accept deposits, issue withdrawals, transfer funds between accounts, collect bills, and make small loans. The aim of this paper was to provide the customer satisfaction in ATM service of public and private sector banks in kanyakumari district. Customer satisfaction is a model to facilitate results that are significant, consistent and effective to forecasting the financial ability of an organization. This research customer satisfaction towards ATM services should be prepared with utmost carefulness. Determining customer satisfaction must be a constant, reliable, suitable, precise and consistent process. A new approach in customer satisfaction becomes an essential tool in strategic business units to the organization. The sample of the study comprises of 150 bank customers were selected based on Kanyakumari District. The data were collected from the respondents using a Stratified sampling method. Both primary data and secondary data were collected. Primary data was collected through structured Questionnaire and secondary data were collected through various journals, books, published articles, magazines, newspapers and websites. The present study analyzed the customers satisfaction towards ATM services.
Keywords
Automated Teller Machine, collect bills, mechanically.
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