Volume 20 No 22 (2022)
 Download PDF
A STUDY ON EFFECTIVENESS OF SOCIAL MEDIA MARKETING CAMPAIGNS IN REACHING AND ENGAGING TARGET AUDIENCES, ANALYZING METRICS, AND ROI
P. Sudhaker, Dr. Sudhakar Madhavedi, G. Anusha, G. Chakradhar
Abstract
In light with the substantial importance of social media, this research paper highlights and examines the use of Return on Investment (ROI) in evaluating the performance of social media for businesses by understanding how to gauge the ROI of their social media efforts. ROI provides a quantitative measure of the return a company gets from the money and resources it invests in social media campaigns. However, measuring ROI for social media can be challenging and might need to be supplemented with other metrics as it requires tracking and attributing revenue generated from social media campaigns accurately. The paper commences with a comprehensive literature review of social media's definitions, importance, and objectives, followed by a specific emphasis on ROI in measuring social media performance. The study emphasizes that understanding how to measure ROI can help companies improve their marketing strategies in promoting products and services. The paper concludes with a proposed hypothesis statement addressing key questions and providing a roadmap for further research on this topic.
Keywords
Social Media, Return on Investment, ROI, Marketing, Businesses, Key Performance Indicators, KPIs, Advertising, Social Media Measurement, Brand, Social Networks
Copyright
Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.