The fast-moving consumer goods (FMCG) industry makes a significant contribution to India's GDP expansion. The FMCG sector currently accounts for the fourth largest share of the Indian economy and employs about 3 million people. The FMCG industry in India has been expanding ata steady rate over the years due to given rising brand awareness, swelling youth population, andrising disposable money amongconsumers. The purpose of this research project is to examine consumer satisfaction with FMCG items. The study's initial goal is to examine the socioeconomicbackground of responders, examining what influences FMCG product purchases, assessing brandawareness, and FMCG brand recognition in relation to products and also this study shows that location, product pricing, and advertising, as well as social influence and market-wide factors, have a significant impact on consumer behaviour. However, these characteristics' effects vary from one product to another

FMCG, GDP, Product, Price, Place and Promotion