Now a days, customers are becoming more active and comfortable with online shopping, this could be attributed to various factors such as busy modern lives, longer working hours, ability to browse products from the comfort of one’s home, wider range of options available etc. with variety of reasons such as shopping of apparels, shoes, leather belts, hand bags, jewellery etc., social and business networking, online transactions, researching products or services, booking their travel tickets online. In order to evaluate the factors influencing for satisfaction towards online shopping in Tirunelveli district has been studied and investigated through primary and secondary data. Demographics like age, marital status and occupation has been investigated with the help of primary data and Secondary Data. A total sample of 150 professionals was taken for the study. It was concluded that majority of the professionals are satisfied with online shopping. Professionals are using online shopping to purchase different type of the products. It was also found in the study that the professionals who are professionals and private employees are significantly differs with the professionals who are government employees and labour on customer service factor. In availability factor, the private employees are significantly differs with the government employees, professionals and labour. It can also be concluded from the results of the data analysis that security and privacy, information quality, customer service, price and quality of the product, availability are the key factors which influence the satisfaction of the professionals towards online shopping. Thus, to create a highly satisfied customer base, the online stores must concentrate on these five factors.

Online Shopping, Professionals, Product Preferences and Satisfaction