Banking sectors in India are being driven to offer new forms of services to their consumers in both urban and rural areas due to the country's rapid development of information technology. As a result of banks offering their clients innovative e-banking services like ATMs for cash withdrawal and deposits, Internet banking, mobile banking, POS (Point of Sale), pocket money, Payments Bank, NEFT, IMPS, RTGS, etc., business transactions are increasingly becoming cashless. This study looks at how rural customers use and are aware of e-banking services. It also addresses why certain customers prefer certain services and what amount of awareness they have of them. The findings indicate that customers' differing perspectives on using e-banking rely on how much they understand issues like accessibility, security, risk, and transaction privacy. as a result, this research demonstrates how bankers in the Kovilpatti region can make decisions to raise user knowledge of e-banking services.

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