Volume 20 No 9 (2022)
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A STUDY ON SOCIAL MEDIA ENTREPRENEURS IN THOOTHUKUDI CITY
Mrs.S.Hameetha, Dr.B.Geetha Maheswari
Abstract
In Recent days, the rapid growth of the internet has brought on the rapid growth of online business opportunities. People who visit the shop to buy products now they can buy all the products and complete transactions from their comfort zone. Social media enhance the business opportunities and play a crucial role for various businesses. Social media platform facilitates information sharing and participation from users of the media in order to create or distribute the needs. Social media offers various marketing techniques for every small business to make effective target oriented relations with customers. Social media provide opportunities to consumers to suggest their needs and requirement which is very helpful for every entrepreneur to satisfy the client with right products and provide them withappropriate services needed at the right time. Entrepreneurs also easily identity the changes and opportunities needed for thebusiness creation through interaction and communication with the consumers directly. Social networks have attracted the attention of researcher seeking to identify ways to obtain entrepreneurial opportunities. This study is to analyze the impact of social media businesses and to know their marketing strategies to mark their product in better place and also to find the suitable social media for doing online businesses.
Keywords
social media, consumers, Services, marketing techniques, Business.
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