Business-to-business telemarketing is essentially marketing conducted via the medium of the telephone."Marketing" in itself is the act of bringing a service or product (or combination thereof) to the intended market or target group and creating a need for it among those we want as clients. Some people rather indiscriminately call ANY outbound calling "telemarketing" but in reality there are other forms of telephone work which cannot exactly be included in the concept of telemarketing. Telesales is sales, not marketing. Client-satisfaction interviews conducted by phone are equally not specifically marketing... although both activities are definitely RELATED to telemarketing. Personally, I would exclude "cold calling" from telemarketing also, specifically if it's executed without a cleverly planned approach AND a unique message. While such cold calling can produce leads, it is extremely inefficient and can promote a negative image of your company inadvertently. Telemarketing should be a carefully planned activity whose strategy and tactics are spot-on. It should be effective so that telemarketers succeed and your company secures an edge over the competition. When we speak of B2B telemarketing we mean... "the act of contacting preselected members of your intended target group either for prospecting or presentation of your services/goods for the purpose of creating interest." In other words, B2B telemarketing covers prospecting — the act of finding those who are potential buyers and need your services/goods and have the power to decide where their company buys these goods/services — as well as those actions that follow the initial contact if done via a phone. On top of these subjects, we will also investigate the barriers which impede telemarketing (and traditional telemarketing in particular) from obtaining the expected results both in terms of quality and quantity.

Business-to-business telemarketing is essentially marketing conducted via the medium of the telephone.