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Volume 20 No 7 (2022)
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A STUDY ON THE EFFECTIVENESS OF TELEVISION ADVERTISEMENTS IN ELECTRONIC CITY, BENGALURU
Dr. G. NEDUMARAN,VANITHA. T
DOI: 10.14704/nq.2022.20.7.NQ33437
Abstract
This paper mainly aimed to examine the effectiveness of television advertisements on consumer buying behaviour by residents in Electronic city, Bengaluru. Data for this study were collected from 100 respondents. It is hoped that the findings and suggestions of this study could be utilised by the advertisers while making marketing strategies.
Keywords
Advertising, Television, Effectiveness, Consumers, Buying Behaviour.
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