


Volume 20 No 22 (2022)
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A STUDY ON THE EFFECTS OF SOCIAL MEDIA MARKETING ON WOMEN CUSTOMERS IN THOOTHUKUDI DISTRICT
Mrs.R.Adlene Portia Cardoza , Dr.N.Maria Nevis Soris
Abstract
The "period of e-commerce" is a term that is widely used to describe the 21st century. the
community that has grown up online because of connectivity. Social media has significantly altered the
way we communicate. It links social networking site users, enabling them to keep close contacts. In this
study, descriptive research and random sampling were both used.
Keywords
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