This study aims to examine the factors that determine mobile banking adoption during the corona crisis in India, through the customer's perspective. The sample population of this study consisted of 77 participants, who had used or are using a mobile banking for making purchases. The results show that among all other factors like customer loyalty, advertising and promotions and trust level was found to have highest influence on customer decision to adopt a mobile banking. This is followed by ease of use/familiarity with features and then advertising and promotion. Recommendations for growth opportunities include training customers about using a mobile banking; introducing features like loyalty program etc., leveraging "trust" aspect of customer relationships with enterprises, ensure security standards etc.

Mobile banking, adoption, adoption factors, corona crisis, customer perspective