Conferring to numerous research, the widely held of customers choose traditional apparel for quality and ethnic conscious. Traditional apparel production and commerce have evolved as a significant in recent years. The purpose of this study was to learn about customer attitudes about Consumption of traditional apparel, to overview of traditional apparel through related literatures, and consumer potential towards traditional apparel. The findings of the study reveals that consumers are more aware of traditional apparel. They show higher frequency of purchase of traditional apparel, consumers are often purchase traditional apparel. Majority of the respondents shows highest Willingness to buy traditional apparel. The study used Convenience sampling technique in this research. The research consist of 100 sample size.

traditional apparel, Frequency of purchase, Consumer attitude, Quality, Ethnic conscious, Willingness to buy