Volume 20 No 22 (2022)
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A Study of Consumer Buying Behavior of Pouch Milk in Indore
Dr. Kapil Rokade, Dr. Ekta Rokade, Ms. Nidhi Kshirsagar
Milk as a product is the most common food item across all regions, ages and is consumed in all income groups. Milk as a food item alone has the highest i.e; 99% penetration in consumer households hence dairy industry holds promising future. In this paper we focus on identifying the factors that have significantly influenced the buying decisions of consumers of pouch milk and milk products in a B Grade city, here the data is collected and gathered from Indore which has its unique geography, culture and consumer preferences
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