A Study of Current Trends in Marketing Management and Leadership

Volume 20 No 8 (2022)

Dr. Yugandhar Vangaveti , Mr. Hemant Mulajkar , Dr. P. Nagaraju and Ms. K. Sridevi

DOI: 10.14704/nq.2022.20.8.NQ44130

Abstract

Marketing management and leadership are the very essential elements for the survival, growth, expansion and diversification of corporate entities. They are like heart and brain of the corporations. Any other function of the organization revolves around the effective, efficient and professional management and leadership of marketing.

Keywords

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