While AI and related technologies will indeed have a transformative impact on media markets, automated production of content whether news or entertainment is likely to be a minor part of this story for the foreseeable future. Unlike industries such as manufacturing and transportation, where thousands of jobs consist mainly of repetitive tasks that are well within the capability of current technologies, most of the value in media is in the production of complex content that heavily weights areas like judgment, interpretation, creativity, and communication, where humans continue to dominate algorithms and will do so for many years to come. Instead, the major impact of AI has been and will continue to be on the demand side of media not the production of content, but the process by which this content is matched to consumers. Future improvements in AI have the potential to profoundly alter this process for both good and for ill.

Transformative Impact, Media Markets, Media and Artificial Intelligence, Automated Production