With the growth of the retail market and online usage in India's economy, there is a huge opportunity for E-commerce. With the goal of enduring and exceeding need during this situation, online retailers have the opportunity to understand buyer preferences in order to tailor their goods to ensure consumer loyalty. This modern and customer-friendly shopping may be a growing trend among people, particularly among the technically savvy twenty to thirty-year-olds who believe that proper resource utilization is critical to ensuring a good E-commerce experience."Consumers now have multiple sources for information discovery and research, and it now consists of highly connected non-linear moments." The evolution of E-Commerce in India is being driven by an increase in internet users, a decrease in data prices, and changes in consumer behavior.The research attempts to study the changing preferences of consumers towards the E-commerce. Consumer preference as s variable is taken for the study in which the factors have been considered on the basis of previous studies. The study includes the 227 respondents for the study. Responses have been collected through the structured questionnaire. Mean, standard deviation and SPSS statistical test One- way ANOVA is usedto analyze the data. The finding reveals that the E-Commerce is the influencing factor for the consumers. It has changed the consumer preferences.

Consumer, Preferences, Influence, E- commerce.