ANALYSIS OF FACTORS AFFECTING DIGITAL SHARING ECONOMY ADOPTION INTENTION UNDER ASIAN TOURISM & HOSPITALITY INDUSTRY

Volume 20 No 7 (2022)

Karan Mehta,Dr. Chetan Panse

DOI: 10.14704/nq.2022.20.7.NQ33321

Abstract

Homestay booking portal like Airbnb is the most prominent example of sharing economy networks in the tourism industry. This new form of accommodation provision has altered the demand structures in tourism destinations and led to uncertainty amongst established accommodation providers and destination marketers.

Keywords

Digital Sharing Economy, Digital Tourist, Homestay Booking Portal, Product and Service Communication, Prosumer

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