Volume 18 No 12 (2020)
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ANALYSIS ON FACTORS OF NEW FUND OFFERINGS IN MUTUAL FUNDS, CONSIDERING MARKET CONDITIONS AND INVESTOR RESPONSE
Mr. V. Siva Ramakrishna, Mr.Manmohan Tiwari, Ms. G. Hema Pratima
Abstract
The study is based on a sample of 431 respondents chosen using convenience sampling to understand the mutual fund buying behaviour of the individual investors. The article identifies the various attrib- utes that investors consider important while investing in mutual fund. There are two underlying factors of importance that are extracted namely Credibility of the fund and Miscellaneous features of the fund. The relationship of these factors with demographic variables is ascertained. The article suggests recommendations for the mutual fund companies and suggestions for future research.
Keywords
Factor analysis, mutual funds, ANOVA, entry and exit load, past performance, tax benefits
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