Volume 20 No 13 (2022)
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An Analysis of Carroll’s CSR Pyramid in Indian Context
Dr. Amit Kumar Srivastava, Ms. Shalini Anand, Dr. Shailja Dixit, Dr. Mobin Anwar, Ms. Akansha Abhi Srivastava
Abstract
Pyramidal model of corporate social responsibility (CSR) was proposed by Archie B. Carroll. This model
provides four different components of CSR these components are economic, legal, ethical and
philanthropic. He defined all the components very intellectually in the model and discussed every
component in terms of business responsibility towards society and community. Most of the studies
social responsibility focuses on the social aspect of CSR but no study has been done which relates to
economic, legal, ethical & philanthropic perspectives. Some studies have empirically explained the
different Carrolls’ components of CSR but not in Indian context. It was observed in the exhaustive
literature review that many works has been done on Carroll’s CSR theory but specific to four industries
i.e. leather, chemical, automobile and defense has not been done in a comparative manner. So, this
paper tries to critically analyze the CSR pyramid specific to the Indian manufacturing sector companies
of Uttar Pradesh (U.P.) region
Keywords
Corporate Social Responsibility, CSR, CSR Pyramid, CSR Components, and Philanthropy
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