An Empirical Study on Impact of Internet Marketing on Buying Behaviour of Consumers

Volume 20 No 6 (2022)

Mrs. Mohana Turaga,Dr. Vinayak Khare,Dr. Venkateswara Rao Podile,Mr. Nagendra Kumar Turaga

DOI: 10.14704/nq.2022.20.6.NQ22834

Abstract

The study contributes to a deeper understanding of the impact of internet marketing on consumer buying behaviour. It analyses the relationship between age, education, income (independent variables) and consumer behaviour related to marketing mix elements (dependent variable) in the market. The data employed to analyze the factors were obtain through a questionnaire that was conducted in April 2022, in India

Keywords

Internet marketing, Buying Behaviour, consumers

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