The social media are transforming the marketing facet into diverse dimensions that can be portrayed all over the world. The marketing techniques are getting a new facelift with the usage of the social media for marketing various types of products. The usage of the social media and associated applications are exploding to new limits which are uncontrollable based on the usage pattern of the consumers. The social media is having prominent presence in the field of marketing and its transforming the modes as well as means of marketing techniques. The traditional techniques of marketing are being modified with the adoption towards the social media marketing. The social media is making various innovative ways to make the products reach the consumers across the globe. The reach of the products is extensive and it creates significant appeal for the consumers

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