Investment as a word has a very simple meaning but when we start to talk about it, complications start. There are two major areas where the investment plays. They are investors and investment avenues. Investors as an individual act differently when it comes to the investment of their hard earn money. This paper aims to understand the various aspects that are responsible for and have an impact on investment decision making process. This study has provided and platform to understand the behavior of the investors. There are various social cognitive, emotional biases, demographic relationships and psychological traits to understand economic decision making of the investors.

Behavioral biasness, psychological attributes, Investors.