Marketing describes the actions a business makes to get customers to purchase any goods or services. Through the use of marketing, the business looks for customers or consumers for its goods or services. Any marketing of a good or service that takes place online is referred to as digital marketing. For instance, marketing on tablets, laptops, cell phones, and other digital devices. Digital marketing is a type of direct marketing that uses interactive media like emails, websites, online forums and newsgroups, interactive television, mobile communications, etc. to connect buyers and sellers electronically. The main objective of this research is to study the impact of various digital marketing platforms o impulsive buying behaviour of consumers. The researcher identified that descriptive research design and non probability convenience sampling method is suitable for the research study. The researchers have collected data from 200 customers with the help of well structured questionnaire. The findings of this study will be useful to many companies to design and modify their marketing strategies for the business growth.

Digital Marketing, Impulsive Buying Behaviour, Social Media, Email Marketing etc.