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Volume 20 No 6 (2022)
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Analysis of online shopping behavior of the elderly under compensatory consumer psychology
Pengfei Jiang ，Zhongwu Li
Abstract
with the arrival of aging and information at the same time, the elderly group in the network consumer market status and share, the structure of the network consumer market also great change has taken place, the elderly and network shopping platform in the process of trading problems, disadvantages, risks and unpredictable factors will bring many tests to social management.
Keywords
the elderly; online shopping; compensatory psychology; online consumption behavior
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