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Volume 16 No 5 (2018)
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Application of Cognitive Neuroscience in Color Composition in Graphic Design
Yuanxin Shan
Abstract
Color as a unique sentience human has is ubiquitous in graphic design and art. It can make graphic design more
gorgeous with an ingenious idea. This paper aims to discover the relationship between color composition and
cognitive neuroscience in attempt to fully exert the advantages of colors in graphic design. Here the important role
of colors in graphic design and the relationship between color composition and cognitive neuroscience are first
elaborated. Next, several impact factors affecting graphic design is blended with the color concept to explore how
they impact each other
Keywords
Cognitive Neuroscience, Color Composition, Graphic Design, Color Recognition
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