Volume 16 No 5 (2018)
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Brain Mechanism of Decision-making Behavior in Enterprise Employee Innovation Management
Zhaoqing Zhong
Abstract
With the advent of knowledge economy, the market has increasingly stricter demands on enterprises, which should
have enough flexibility and innovation capacity in order to maintain competitiveness in the fierce market. The core
competitiveness of an enterprise is talents. Employees, as the most valuable assets of the enterprise, can not only
shorten the innovation cycle and respond quickly to the market, but also achieve the self-satisfaction and value
realization if they can effectively exert their innovation ability. This study selects two groups of employees under
different corporate cultures as experimental subjects, one enterprise has the perfect mechanism and system of allinvolvement innovation, and the other has no ability of all-involvement innovation. The brain mechanism of
employees’ decision-making behavior in innovation management is studied by means of scientific research
methods and advanced instruments. The results show that the brain structure of the employees with allinvolvement innovation background is different from that of the employees without all-involvement innovation
background in the right hemisphere, and the thickness of cortex and the volume of gray matter of the lateral
occipital lobe of the right hemisphere are higher than those of the other group. Therefore, the long-term thought
training and observation action have produced the plasticity change to the brain, which influences the nerve
mechanism of the brain.
Keywords
Innovation Management, Decision Making Behaviour, Brain Mechanism
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