This research study investigates the factors influencing buyer behavior towards online ticket booking and the sub-elements of each factor. Data was collected through a survey with a structured questionnaire. Data analysis was done through percentage analysis, frequency analysis, KMO and Bartlett's test, reliability, ANOVA, correlation, and PLS Model, The result provides insights into the factors and sub-elements influencing buyer online ticket booking behavior Factors such as user interface, the number of options, offers, customer support, and cancellation coverage has an impact on the overall client choice of online bus ticket booking, among these factors, the cancellation policy, offering, and user interface are the Significant factors influencing consumer online bus booking behavior.

Reservation, Purchase Intension, Buyer Behavior, Online ticket booking