


Volume 20 No 20 (2022)
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CHALLENGES AND ISSUES FACED BY CONSUMERS IN BUYING ORGANIC FOOD
S.VANITHA, Dr.P.JESINTHA
Abstract
The world is taking up a healthier turn for good as people seem to accept the inclusion of organic food
as a part of their daily life. Organic foods are those which are grown by avoiding the use of synthetic
fertilizers and pesticides. Academics and reviews suggests that there is a growing demand for consuming
organic foods. Awareness on health concern and various related benefits of lifestyle are the factors that
driving the growth of consuming organic foods.Organic production combines best environmental
practices, preservation of natural resources, animal welfare standards while ensuring no use of genetic
engineering, pesticides, additives, or fertilizers; each stage of the organic food production being
controlled and certified.Organic foods are regarded as “credence goods” because some of the attributes
that consumers may consider are neither obvious nor easily verified. Therefore, these three terms are
interconnected as they forge a substantive common denominator - healthfulness.The concepts of green,
smart and organic foods are herein recountedtogether with their interdependence and relationship to
health and sustainability.Though the potential for organic foods are beneficial, consumers on the other
side are facing many challenges. In this paper, an attempt has taken to understand the challenges and
issued faced by the consumers in accessingthe organic foods. The study reveals that cost factor and nonavailability of organic foods were the major issues and certain suggestions were provided to overcome
the challenges
Keywords
Organic, Environmental, Credence, Genetic, Healthfulness, Sustainability
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