CHALLENGES FACED BY COMPANIES IN IMPLEMENTING GREEN MARKETING STRATEGIES

Volume 20 No 22 (2022)

Neeraja S and Dr. C. Chitra

DOI: 10.48047/nq.2022.20.22.NQ10514

Abstract

This study is all about the obstacles that companies undergo when trying to implement green marketing strategies. Through a review of relevant literature and interviews with marketing professionals, the study identifies key challenges such as high implementation costs, lack of awareness,and difficulty measuring impact. The study also proposes potential solutions including education, cost-effective green technologies, and better measurement tools. Overall, it highlights the importance of overcoming these challenges to promote environmental sustainability and achieve success in green marketing.

Keywords

Marketing professionals, education, cost-effective green technologies, environmental sustainability.

Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.