


Volume 19 No 12 (2021)
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CONSUMER MARKETING STRATEGIES WITH REGARDS TO E-COMMERCE
Dr. Shekhar Kumar Verma, Dr. Sangeeta Rajput
Abstract
Globally, information technology has benefited the business and manufacturing sectors. The terms "digital economy" and "digitisation" are used to describe all online operations, activities, commerce, transactions, and interactions. E-commerce employs a variety of various digital tools. Digital marketing and e-commerce have undergone radical change over the years. The marketing and sales of products are impacted by this alteration. Concurrently, a change in the purchasing procedure has been recognised by the customers. Numerous online retailers and services that are accessible everywhere in the world of the internet provide the platform for online goods and services. There are many software programmes and portals designed to make online selling and buying easier. Affecting both buyers and sellers is e-commerce. Because of the digital techniques of conducting financial transactions, payment and refunds are incredibly straightforward. The possibility of deception has been considerably reduced in this case.
In the study, the results of a statistical analysis of the operating costs for inventory, distribution, storage, and employee wages were presented. The company aims to leverage e-advantages of commerce to reduce operating costs, it was found. Additionally, it showed that the business was interested in and ready to support customer experiences and viewpoint exchange through electronic commerce, efficient information access, less processing errors, quicker reaction times, and less expensive service.
Keywords
E-Commerce, B2B, Digital marketing, Information Technology, Inventory, distribution, Storage, Employee.
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