The review provides an approach to elements of resignification of management models in a changing context and permanent challenge from different perspectives. The literature review involved scientific mapping evidence between 2012-2022 in reviewing and examining the scope of the topic. Challenges were discussed to face the permanent change of organizations from the awareness of those who lead companies focused on elements of resignification of the managerial model: the motivation of human potential as the center of managerial actions, organizational development from the use of strategies such as organizational coaching, culture and business identity. In addition, the different authors propose the need to be open to change in all areas of the development of society, the use of technological tools, communication and innovation, market demands, customer satisfaction and strategies for business survival and competitiveness.

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