CUSTOMER LOYALTY AND BRAND PERCEPTION IN THE CONTEXT OF MARUTI SUZUKI

Volume 20 No 22 (2022)

Shaistha Khan, Dr. Atul Loomba

DOI: 10.48047/nq.2022.20.22.NQ10471

Abstract

Customer loyalty and brand perception play crucial roles in the automotive industry's success. This study examines the relationship between these two factors in the context of Maruti Suzuki, a leading automobile manufacturer in India. By analyzing customer behavior, preferences, and feedback, this research aims to uncover the drivers of customer loyalty and understand how they shape brand perception.

Keywords

Customer Loyalty, Brand Perception, Automotive Industry, Maruti Suzuki, Product Quality, Customer Service, Emotional Connection, Advertising, Social Media, Competitive Market.

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