Volume 20 No 22 (2022)
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A. Noor Nisha and Dr. C. Chitra
The promotion of products via the internet and other forms of digital communication is known as digital marketing, sometimes known as online marketing. This includes social networking sites, online advertisements, text and multimedia messaging, and email. A wide range of new channels for informing potential clients about a company's benefits are included in the broad category of digital marketing. if a marketing campaign makes advantage of digital communication. Various strategies for digital marketing may be used, based on the needs and objectives of the business. The most important factor for every company organization is consumer perception since it aids in the growth of brand recognition and perception. Therefore, it is imperative for management to more accurately identify consumer perception in both. This paper makes an attempt to identify the digital marketing related to customers perception.
Customer, Digital marketing, Digital channel.
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