To fulfill the nutritional demands of India's growing population, fish will be a key food item in the overall scheme of national food security. To fulfill the nutritional demands of India's growing population, fish will be a key food item in the overall scheme of national food security. Customers nowadays seek healthy and organic foods. As far as customer satisfaction with processed fish, there are certain challenges for the seafood industry. The study focused on customer satisfaction towards valueadded fish products. The study is based on subjective and objective knowledge of the future prospects of value-added fish products, social and demographic characteristics. The findings of the study were based on data collected from 100 respondents who responded to a questionnaire. The result of the findings exposed that innovative product development, eco labeling products with concern to consumer requirements are the main aspect to enhance the customer acceptation on the products.

Consumer preference, customer satisfaction, value-added fish, fish and fish-based products, sea food products.