Volume 20 No 13 (2022)
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Changing Consumer Attitude Towards Organic Products and The Mediating Role of Biopesticides
Rohit Deshmukh
Abstract
The demand for organic food products in the market is the highest in the present times. The
increasing health consciousness among consumers are making the demand for organic food items
surge high. This paper thus is an attempt to analyse through systematic review the various factors
impacting the changing attitude of consumers towards organic products along with determining the
role of biopesticides. A total of 52 papers have been systematically selected for the purpose of the
review from eminent databases. The results indicate the factors of health benefits, quality, price,
environmental concerns, subjective norms and food safety concerns as the most influential. The role
of biopesticides in the entire growing popularity of organic food products cannot be ignored. It plays
an effective mediating role and has a huge potential in the future in case of growing market
demands.
Keywords
Organic; Consumers: Biopesticides; Attitude; Health
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