Based on the theory of cognitive behavior, this article designs a brain evoked potential experiment and selects 30 livestock husbandry farmers from six provinces in East China as objects to verify the influence of cognitive attitude, subjective behavior and code of conduct on their willingness to utilize organic wastes as resources, and to draw the portraits of those farmers who utilize organic wastes as resources, which can provide theoretical basis and scientific reference for the government to formulate relevant policies on utilization of rural organic wastes as resources in later period. The results are as follows: (1) The farmer's cognition attitude, subjective behavior and code of conduct all have positive effect on their willingness to utilize organic wastes as resources, in which their cognitive attitude shows the strongest influence. The three influencing factors, including farmers' cognitive attitude, subjective behavior, and code of conduct, are the most closely related to each other. (2) Farmers' willingness to use organic wastes as resources has a significant effect on their behavior of utilizing organic wastes as resources, and there is a positive correlation between them. (3) Farmers' leisure time, household income, and technical skills also have a significant impact on the farmers' behavior in utilizing organic wastes as resources.

Cognitive Behavioral Science, Organic Waste, Comprehensive Evaluation, Brain Evoked Potential Experiment