Volume 16 No 5 (2018)
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Comprehensive Evaluation of Utilization of Organic Wastes as Resources Based on Cognitive Behavioral Science
Qingsheng Zhou, Yao Wang , Xinzheng Li, Yichuan Zhang
Abstract
Based on the theory of cognitive behavior, this article designs a brain evoked potential experiment and selects 30
livestock husbandry farmers from six provinces in East China as objects to verify the influence of cognitive attitude,
subjective behavior and code of conduct on their willingness to utilize organic wastes as resources, and to draw the
portraits of those farmers who utilize organic wastes as resources, which can provide theoretical basis and
scientific reference for the government to formulate relevant policies on utilization of rural organic wastes as
resources in later period. The results are as follows: (1) The farmer's cognition attitude, subjective behavior and
code of conduct all have positive effect on their willingness to utilize organic wastes as resources, in which their
cognitive attitude shows the strongest influence. The three influencing factors, including farmers' cognitive
attitude, subjective behavior, and code of conduct, are the most closely related to each other. (2) Farmers'
willingness to use organic wastes as resources has a significant effect on their behavior of utilizing organic wastes
as resources, and there is a positive correlation between them. (3) Farmers' leisure time, household income, and
technical skills also have a significant impact on the farmers' behavior in utilizing organic wastes as resources.
Keywords
Cognitive Behavioral Science, Organic Waste, Comprehensive Evaluation, Brain Evoked Potential Experiment
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