Color determines how the product will attract a buyer. A distinctive brand identity will draw people in and consumers will choose the products irrespective of the packaging once business is formed. The customers will have clear clarity on what to be expected from an organization as there is a branding. Branding plays a very important role in creating a memorable mindset in customers mind. The main objective behind having packaging is to protect the product but also some times the companies make use to advertise the product into the market in order to uplift the sales. Whalley. A (2010) has rightly stated the reason for the customer picking up the branded products. Companies invest millions in the development and protection of their brands, they do so because branded products have distinct advantages over non branded ones, and this is similar to differentiated versus generic product positioning (Keller, 2008). This paper tries to explore the Consumer’s Psychology covering the factors like colour, packaging and brand in Dakshina Kannada District, Karnataka. Design/Methodology/Approach- A Conceptual model is proposed and is tested by using the Chi-square test, regression analysis and Anova Findings – The results prove that the age plays a role in picking up the colour and packaging followed by the gender factor in picking up of colour and packaging. It was also found that price preference for the branded product is impacted by the annual income of the consumer. Practical Implications- The evaluation of influence of color, brand and packaging of products.

Branding, Color, Brand Recall, Consumer Psychology, Packaging