Volume 20 No 22 (2022)
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Consumer Behaviour and Social Media Marketing of Tech-Gadgets: A Quantitative Study in Indian Market
Ms. Ipsita Banerjee, Dr. Rajesh Das
Reputation is the core element that signifies the extent of success of branding strategies and marketing strategies within a competitive ecology. Branding strategy provides a vital range of systematic frameworks and techniques for managing the target consumer with the market (Shawky et al, 2019). So, brand is a unique collection of elements and features to create an identity.At the same time it’s a relevant study that explores how to build, protect and influence brands to capture the new opportunities to ensure a potential economy.
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