Consumer Behaviour and Social Media Marketing of Tech-Gadgets: A Quantitative Study in Indian Market

Volume 20 No 22 (2022)

Ms. Ipsita Banerjee, Dr. Rajesh Das

DOI: 10.48047/nq.2022.20.22.NQ10016

Abstract

Reputation is the core element that signifies the extent of success of branding strategies and marketing strategies within a competitive ecology. Branding strategy provides a vital range of systematic frameworks and techniques for managing the target consumer with the market (Shawky et al, 2019). So, brand is a unique collection of elements and features to create an identity.At the same time it’s a relevant study that explores how to build, protect and influence brands to capture the new opportunities to ensure a potential economy.

Keywords

Copyright © Neuroquantology

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Articles published in the Neuroquantology are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJECSE right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.